99% Upcycling. 100% Love.
LOVE MAGENTA – The Upcycling Collection
The LOVE MAGENTA Upcycling Collection focuses on scaling remanufacturing by transforming deadstock fabrics, production off-cuts, and unsold garments into new, high-quality merchandise. The collection primarily consists of t-shirts, sweatshirts, and soft accessories. About LOVE MAGENTA - An exclusive product collection that celebrates Telekom’s brand identity and corporate color Magenta - Exclusive designs by a dedicated creative team of fashion/product designers and production experts - Production prioritizes ethical manufacturers within Europe
Company/Institution
upside
Country
Germany
Design
upside + two lives
LOVE MAGENTA is a collaborative project between upside and two lives.
upside is a product and marketing studio from Cologne. We design compelling products, engaging content, and elevating experiences that connect brands with customers, fans, and employees.
two lives is a purpose-led business combining big corporate insight with creative thinking, agility, and curiosity. Areas of expertise lie in brand building, apparel design, sustainability, and product development. Founded by creatives two lives‘ mission is to address the vast amount of waste created by the apparel industry.