Nominee 2025

Conscious Confetti

60k of Biodegradable Confetti out of residue flows

Candy Converters aims to reduce plastic waste from festivals, parties, and events by offering the best alternative to plastic confetti: Conscious Confetti. Made from leftover edible paper (potato starch), it’s safe for people, animals, and the environment. We strive to operate as responsibly as possible—not only through our raw materials, products, and waste streams, but also in our packaging and partnerships. Our goal: produce 60,000 kg of confetti within one year, preventing 60,000 kg of microplastics from polluting the environment. People will always celebrate—so let’s do it sustainably!


Company/Institution
Candy Converters
Candy Converters aims to reduce plastic waste at festivals, parties, and events by offering the best alternative to plastic confetti: Conscious Confetti. Made from edible paper waste (potato starch) from the Netherlands. It’s safe for people, animals, and the environment. We strive to operate as sustainable as possible—reflected in our materials, product, packaging, and partnerships. Our goal: produce 60,000 kg of confetti within a year, preventing 60,000 kg of microplastics from polluting the planet. No waste, party on!
Country
Netherlands
Design
Ida van Esch
Ida van Esch is the founder of Candy Converters and creator of Conscious Confetti—biodegradable confetti made from surplus edible paper. With a background in projectmanagement, concept development and storytelling, Candy Converters was a natural next step in her career. Through bold, creative campaigns, Ida combines celebration with sustainability, aiming to replace 60,000 kg of plastic confetti and spark real change—one pop at a time.
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