The Hapticologist is probably the most sensual bar in the world—and the stage for a joint industry initiative. Here, signature drinks, curated sound, sustainable design, and meaningful promotional items merge into a multisensory experience for all seven senses. Supported by eight manufacturers, three agencies, PSI, and WA Media, “The Hapticologist” demonstrates how emotional branding, active cooperation, and genuine sustainability can be felt – creatively, sustainably, and with attitude.