For the Love of Oceans
Protecting oceans, one towel at a time
This campaign combined storytelling, sustainable merchandise, and marine conservation. Focused on SDG 14, it raised awareness on ocean protection, encouraging beachgoers to reduce marine pollution (14.1) and supporting ecosystem restoration (14.2). Each branded towel contributed to CRAM (turtle rescue in Spain) and Whale Wise (whale protection in Iceland). Shared across Europe, it served as a seasonal promo and corporate gift—driving donations, awareness, and emotional brand engagement.
Company/Institution
Zinc Germany GmbH
We are positive people, doing positive people things. We’re a proud bunch who are all about making a positive impact and that's why we focus on sharing the value we create with those around us. It's not just a better way of doing business, for us, it’s the only way to do business. We’re a proudly independent global marketing business with a team of close to 400 specialists, supporting clients from 20 offices across 13 countries in Europe, Asia, Australasia, and the Americas.
Country
Germany
Website
Design
Zinc Germany GmbH
This campaign was a collaborative effort between Zinc Germany’s Sustainability and Product teams, developed closely by Anja and Valeria. Siemens, with key input from Tanja, played an active role in shaping and championing the campaign from the start. The final visual identity was brought to life by our designer Casper, whose creative work gave the project its emotional and aesthetic strength.