Goldstar® Reborn
Goldstar® Reborn: A Rebrand for the Future
In just five months, Goldstar® executed a bold, sustainable rebrand - transforming from a traditional supplier into a forward-thinking brand leader. More than a visual update, this campaign redefined the company’s identity around simplicity, responsible design, and long-term impact. With FSC®-certified products, a sleek new website, and a Net Zero goal by 2040, Goldstar® now looks and acts like the values it stands for. “Simply Better” isn’t just a tagline - it’s a promise to do better, design better, and be better for people and the planet. A fast, fearless evolution with lasting impact.
Company/Institution
Goldstar Europe
Goldstar is on a mission to redefine the branded gift and promotional merchandising experience. Through our partners, we’re helping brands make simpler and smarter buying decisions, create more meaningful connections, and deliver exceptional value at every step of the way.
We’re continuously working on being better at everything we do—embracing a desire for ongoing transparency, innovation and growing our focus on sustainable development. We’re committed to helping shape a better, brighter future - together.
Country
Ireland
Website
Design
Federica Gentile, Bogdan Ciovica, Lindsay Johnson & whole Design Team, Lane Hokanson, Anna Purtseladze & Marketing Team
The talented design team behind Goldstar®’s rebrand was led by Senior Brand Manager Federica Gentille. Combining deep expertise in brand strategy, graphic design, and sustainability, they created a fresh and meaningful identity. Drawing inspiration from Scandinavian minimalism and nature’s simplicity, the team crafted a clean, modern look perfectly aligned with Goldstar’s values and future ambitions. Through close collaboration with stakeholders, they delivered a cohesive rebrand that embodies purposeful design and sustainable growth.