Nominee 2025

FibreStrap

Sustainable and reliable hang tag attachment

FibreStrap is a paper-based cable tie designed to replace single-use plastic ties. What makes FibreStrap special is its strength—made from Nordic wood fibres—and its focus on sustainability. It’s biodegradable, recyclable, and crafted mainly from plant-based materials. By switching plastic cable ties to FibreStrap, you reduce water use by over 80% and CO₂ emissions by more than 85%, making it a truly eco-friendly alternative!


Company/Institution
EVLR International AB
Working for years in the Swedish forest industry, we were formed in innovative surroundings – and we came to see up close the pure, strong, and endurable qualities of natural fibre. Our hands-on-experience from the packaging industry has us well aware of both need. Our mission is to replace traditional plastic materials with a more sustainable option for bundling, securing, and attaching in any industry. We will never ask our customers to compromise on quality and durability. We proudly deliver a product that does the job. And does it well. FibreStrap - made to endure, but not to last.
Country
Sweden
Design
Tobias Bergarp, Folke Najjar, Sigrid Svedberg
The FibreStrap team It all started with a very specific question: Is it reasonable to manufacture a product that will last hundreds of years – and only use it once? No. It isn’t. Our passion is deeply rooted in the Scandinavian soil. Working for years in the Swedish forest industry, we were formed in innovative surroundings – and we came to see up close the pure, strong, and endurable qualities of natural fibre. Our hands-on-experience from the packaging industry has us well aware of both needs and challenges. And we invented FibreStrap.
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