The Iconics 2.0
We set new standards in the blank apparel market.
The Iconics 2.0 range by Stanley/Stella offers premium unisex staples—t-shirts, hoodies, sweatshirts, joggers—designed for comfort and ideal for decoration. With refined cuts, modern relaxed fits, and aligned adult/mini styles, it’s the result of two years of testing and updates. Every piece is made from 100% GOTS certified organic cotton, brushed inside for softness and crafted with compact ring-spun yarn for durability and print clarity.
Company/Institution
Stanley/Stella
Stanley/Stella is the European leader in premium, sustainable blank apparel since 2012, powered by a team that never settles for less. We drive innovation through a relentless commitment to excellence, pushing boundaries in quality and sustainability.
Our foundation is built on values that shape every aspect of what we do. We break conventions, set new standards, and craft premium garments that truly stand apart, with purpose and precision.
Our people never settle for less. We push boundaries, redefine expectations, and create premium garments that leave a lasting impact. Like no Other.
Country
Belgium
Website
Design
Tamsin Anne Cook
Tamsin Anne Cook, Head of Creative & Design at Stanley/Stella since 2017, brings 27 years of fashion and retail experience. A London-trained designer, she leads our expert in-house team with a focus on sustainable thinking, innovation, and detail. Her deep market insight and global trend research shape designs made for decoration—where perfection is our standard.