RE-SHIRT
The world's first reversible printing ink
We developed the world's first reversible textile printing technology. Our prints can simply be washed out. This patented innovation is of great ecological importance, as massive waste of resources is taking place through textiles. Do you know the shirts no longer worn just because of their print? One cotton shirt costs 3000 liters of water and 12kg of CO2. Our innovation makes marketing concerns compatible with environmental goals. Because we print temporary messages on textiles - after one wash, the print is gone, and the garments, plain and immaculate, are ready to be worn over and over.
Company/Institution
RE-SHIRT
The founders of RE-SHIRT invented the world's first textile printing technique that can be washed out. This technology enables companies to dress their teams specifically for events while protecting the environment: everyone can wash out their own print and enjoy a high-quality textile suitable for everyday use — without a print. Single use is now a thing of the past.
Country
Germany
Website
Design
Emmy Schumacher & Anna Hadzelek
Behind RE-SHIRT are two founders with experience in the fashion industry, but also in journalism and strategic consulting in the areas of brand building and marketing. We are united by our desire to invent, to start something new, to try things out, and to be courageous.
We, Anna Hadzelek and Emmy Schumacher, have known each other for about 10 years and spent almost half of that time working together at a fashion start-up in Munich. After our paths led us in different directions, we have been working together again since fall 2021 on the idea of RE-SHIRT, founded the company in January 2022.