NoWa
From Trash To Treasure
NoWa creates jewelry from gold and silver recovered from discarded phones. Each piece is a stylish statement: turning waste into beauty. Instead of mining new gold – which comes at a high cost to people and planet – we give urban gold a second life. We make trash sexy and show that sustainability can be both beautiful and wearable. We built a fully local, transparent and circular supply chain. Through awareness campaigns and school programs, we collect phones, reuse what we can, and disassemble the rest via social workplaces — creating many social jobs and recovering materials.
Company/Institution
NoWa
We are NoWa – short for No Waste. Our mission? To make the hidden value of electronic waste tangible. That’s why we create jewelry from 100% recycled gold and silver sourced from old mobile phones. From Trash to Treasure!
NoWa is the only brand actively working to recover gold and silver from mobile phones. For every piece of jewelry sold, we also collect and recycle waste phones.
But we do more than that: we inspire and activate! Through our Gold Digger workshops, we become real urban miners, searching for gold in your phone. We also run collection campaigns at companies.
Country
Netherlands
Website
Design
Josette de Vroeg
Josette de Vroeg
Extensive experience in working in social enterprises on strategic marcom, sales and brand management.
Loves building a company like NoWa from scratch
Creative entrepreneurial mindset
Joyce Lemmens
Extensive experience in digital product management & strategic business development
Worked as Global Lead Product Manager in Nike
Creative entrepreneurial mindset