Idra Living
Less Plastic, More Pleasure
Idra Living is a stainless steel designer carafe with a patented, 100% plastic-free Claysilite filtration system. It filters 1.2L of water in under 30 seconds, removing microplastics, chlorine, and heavy metals. Every part is recyclable, compostable, or reusable—including the filter, which can be returned via the Idra Circle program or reused in plants. Dishwasher safe and fridge-ready, it’s an elegant, zero-waste hydration solution.
Company/Institution
Idra Water srl
A start-up born to fight plastic waste through radical innovation in filtration. With a patented solution and circular design thinking, Idra Water eliminates disposable plastics from water consumption.
Country
Italy
Website
Design
Valentina Vecchia & Fabrizio Boscolo
Valentina (Industrial Designer, IED Torino) and Fabrizio (Sustainable Mobility Engineer, IAD Turin) are the co-founders of Idra Water. Both have extensive experience in European and Chinese design sectors, blending industrial know-how with ecological vision. They bring together aesthetics, ethics, and engineering to create products that are beautiful, functional, and future-oriented.