Nominee 2025

BETULA NATURA

Natural cosmetics based on birch bark

BETULA NATURA stands for birch-based natural cosmetics as traditional, innovative, and sustainable. Birch bark is a renewable raw material: water-repellent, breathable, mold-resistant, antibacterial, easy to care for, and durable. Combined with handcrafted production and minimalist design, it results in functional products of high quality and clear aesthetics. Made in Germany. Plant-based & Birch-powered.


Company/Institution
Betula Natura UG
Our brand name is an expression of our philosophy. It unites the inspiration of our key plant, birch (lat. betula), with that what is dear to us: nature (lat.Natura). Our mission: crafting 100% pure and natural cosmetics from nature´s finest elements. Freshness, purity, clarity, balance, and beauty—these are the values represented by birch. And they are also embodied in the plant-basedcosmetics of Betula Natura.
Country
Germany
Design
Packaging Design by studio franza, Wien
BETULA NATURA Founderin Valeria Weingardt, kreiert und entwickelt nachhaltige Naturkosmetikprodukte, zusammen mit Co-Founderin, Mutter Julia. Beide verstehen Naturkosmetik als Hommage an die Birke und die Heilkraft des Waldes. „Wir möchten mit BETULA NATURA die Sehnsucht nach der Kraft der Wälderwecken und mit der Weisheit der Birke berühren. Die heilende Kraft der Birke ist heutefast in Vergessenheit geraten – BETULA NATURA will das alte und neue Wissen um diePflanzenkräfte der Birke beleben.“ so Valeria.
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